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A drink between rivals | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Josh Kolm

Even the most heated, long-standing rivalry in hockey can’t keep fans from sharing a little kindness in a new campaign from Coca-Cola Canada and Maple Leaf Sports and Entertainment.

On the night of the season opening game between the Toronto Maple Leafs and Montreal Canadiens in October, the company installed a vending machine in each city that dispensed a free Coke when the button was pressed. The catch was it was dispensed in the other city, with a video screen on the front connecting the two machines that fans used to convince their rivals to do so. Despite plenty of trash talk, both machines sold out of their supply.

Read more: http://strategyonline.ca/2015/03/10/a-drink-between-rivals/#ixzz3TzmWJQWV
 

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